When it comes to creating a robust and effective employee training program, we know that content is key.
However, another crucial - yet often overlooked - factor is how it’s delivered. Removing barriers to information is essential to driving higher engagement with training - the fewer steps required to find and access your courses, the more likely they are to complete them.
That’s why eduMe’s integration with Braze has been so game-changing for our customers. Combining eduMe’s seamless link technology with Braze multi-channel communications provides one-tap access to training, right at the point of need. Together, we’re already enabling companies such as Grubhub, Deliveroo and Cabify to maximize engagement and reduce workforce churn.
Read on to find out how the eduMe-Braze integration is powering learning in the flow of work, with six key use cases and the outcomes they’ve generated for our joint clients.
Quick navigation: Use Cases
How does the eduMe - Braze integration work?
How many new starters have begun onboarding to your platform, but never finished the process? How often have you seen hours of work spent curating training programs result in low engagement?
Our guess is quite a few.
The Braze and eduMe integration aims to help you tackle this problem by delivering relevant, contextual training content to your workforce via Braze Connected Content. In other words, it allows eduMe to send completion events from our system over to Braze which can be used to build a more personalized and effective distribution strategy for your training.
This means that every time a learner completes a course in eduMe, a notification is sent to Braze including the relevant data: i.e. who has completed the course, which course has been completed, and even the scores they achieved on quizzes and assessments.
Using this data, our joint customers are able to set up custom workflows that are specific to their workforce and desired business metrics, whether that’s increasing engagement with training, improving employee retention or boosting productivity.
Use cases: How our customers are using Braze
1. Reminder emails
What is it?
Once a training course built in eduMe is distributed to your workers, you can utilize built-in functionality and eduMe Webhooks to automatically send chase emails to users who haven’t completed their lessons. These emails contain a seamless link which takes users directly to the course they need to complete, without the need to login.
What does it mean for you?
Reminder emails can be used to warn your existing workforce about mandatory training requirements, and notify them of new content that hasn’t yet been completed.
This feature is key to increasing the completion of your training and ensuring that workers are getting the information they need to find success on your platform. It also plays an important role in retention, preventing new starters from dropping off at the first hurdle and ensuring that your investments into hiring and onboarding don’t go to waste.
How do eduMe clients use them?
One of the UK’s biggest online food delivery platforms use reminder emails to identify and re-engage new riders that never finished their eduMe onboarding, helping to push more starters through the funnel and increase conversion.
2. Continuous learning
What is it?
Once you get your workers to finish a specific training course, it’s important not to let things end there.
When learners complete an eduMe course, we can leverage completion events to send that data back to Braze and trigger congratulatory emails, asking for their feedback on the quality of the course and signposting them to the next step of their training.
What does it mean for you?
If a new employee has just learned how to set up their payroll, you can use this feature to suggest that they move onto a course that teaches them how to maximize their shift earnings. Another example might be at the end of their onboarding course, where you can congratulate them for reaching their first milestone and signpost to lessons that will help them develop the basic skills they’ve learned and continue progressing in their new role.
This not only helps to improve learner sentiment by recognizing their progress, but also motivates them to continue learning and gaining value from your training. These emails even give you an opportunity to ensure that training is user-led by collecting valuable feedback.
How do eduMe clients use them?
One of our ride-share customers uses course completion notifications for their onboarding flow, which is triggered once a rider completes their background check. Once their initial onboarding course is completed, the next stage is unlocked and they can be served ongoing courses to help them upskill as they become more familiar with the rider platform.
3. Drip campaigns
What is it?
Also designed to encourage continuous learning, drip campaigns allow you to regularly send content to learners over an extended period of time, i.e. “drip-feeding” relevant content to your workforce. eduMe-Braze customers can do this by setting up email flows which can be personalized to their specific campaign needs.
What does this mean for you?
As an example, you could create a 12-week campaign which delivers one email every three weeks, each including courses that lead on from the previous email. In the event that learners don’t open your emails in the desired order, you can prevent them from proceeding to the next step until the previous course has been completed and set up automated reminders to ensure the campaign is adhered to.
These campaigns help to maximize the effectiveness of your training programs and ensure ongoing usage, ultimately increasing the return on your investment.
How do eduMe clients use them?
PedidosYa, a leading food delivery platform in Latin America, uses this feature to create an automated onboarding plan for new restaurant partners. Triggering regular emails to new partners gives them the information they need to get earning and helps keep them engaged on their platform, generating a completion rate that’s 6x higher than other methods they’ve used.
4. Learning pathways
What is it?
Similar to drip campaigns, learning pathways also encourage ongoing adoption of training, but in a less structured way. This use case is more open-ended, offering a wide range of different functions which can help you foster a strong learning culture within your organization.
In essence, learning pathways allow you to leverage completion events and other data to suggest additional training.
What does this mean for you?
eduMe customers can set up a custom flow in Braze to ensure that learners who complete lessons are always suggested extra content, encouraging them to keep upskilling and driving further engagement. Think of how Netflix immediately recommends what to watch next after you finish a TV series, or how your favorite news site suggests three related stories at the end of an article.
Learning pathways can be leveraged not only to increase ongoing engagement with training, but also to tailor suggested content according to worker behavior. This results in a more personalized experience, and more efficient operations.
How do eduMe clients use them?
Another client in the q-commerce space uses these learning pathways to surface relevant training courses based on driver behavior. If there’s an update to their alcohol delivery policy, they can trigger a notification directing users to a new course on age-restricted items. If a driver has an accident, which is captured by Braze, they can use that data to send them relevant health and safety training and prevent further incidents.
5. Gamification
What is it?
We know that incorporating gamification into your training is key to driving motivation and engagement. With this integration, you can create segments in Braze which send out email campaigns whenever learners reach certain milestones and incentivize your top performers to keep progressing.
What does this mean for you?
You might want to set up a flow which sends automatic emails to learners who’ve completed a certain number of courses, e.g. ‘You’ve completed 10 courses! Here’s a bronze badge and a coupon’. Recognizing milestones motivates your learners and encourages them to keep upskilling, and also helps them to feel more valued in their roles - a key driver of retention.
Another way to use this feature is to increase engagement with training through incentives. If learners still haven’t completed a training course, you can give them an extra push by setting up an email campaign which makes it worth their while, e.g. ‘You’ve only got 3 days left to complete your training and earn 10% more earnings on your next five trips’.
How do eduMe clients use them?
In a recent joint initiative with Neighborhood Watch, Deliveroo leveraged the eduMe-Braze integration to distribute community safety education to thousands of riders. Once learners completed their safety modules - delivered via email using a Braze workflow - they became Neighborhood Watch Safety Ambassadors and received a sticker to display on their delivery bag.
6. A/B Testing
What is it?
The eduMe-Braze integration also provides greater visibility of how your training initiatives are performing, allowing you to connect data feeds and prove ROI.
Customers can measure the true impact of training by creating an A/B test, i.e. building a campaign which splits learners into two (or multiple) distinct groups: one which is to be delivered eduMe courses, and the other standard messaging content. They can then compare the two campaign routes in Braze to see which is more engaging for learners.
What does that mean for you?
ROI is notoriously difficult to capture, but enabling A/B testing through the eduMe-Braze integration means that you can clearly prove the value of your training initiative.
For example, if you’re transitioning from a desk-based LMS to seamless mobile onboarding you’ll be able to clearly document the increase in engagement and learner retention, and include this data when reporting on the progress of your initiative to upper management.
Having access to better reporting on your training delivery also allows you to improve and iterate on your strategy over time, optimizing workflows to ensure that you’re meeting your workforce exactly where and when they need extra support.
How to get started
Interested in achieving the same results for your workforce? Getting set up with eduMe and Braze is quick and pain-free - we’ve even got dedicated Customer Success and Tech Support teams ready to ensure a successful launch and help you meet your business goals.
Get in touch with us below to find out more about the integration, and how we can help streamline your training initiatives 👇
