Uber has been using eduMe’s microlearning platform to onboard driver partners in markets across Europe, Middle East and Sub-Saharan Africa. The results are documented in a previous case study, showing that onboarding times decreased by 13% for driver partners who used eduMe, compared to those who attended in-person sessions.
Having seen the efficacy of eduMe’s mobile-first platform for onboarding training, Uber decided to expand its use to ongoing training. This decision was brought about by the following factors:
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A desire to provide easily accessible training to continue to improve rider experiences and create more opportunities for driver partners to earn money.
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The goal of reducing the pressure on Uber’s centres by moving from in-person to online training.
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Feedback from drivers who completed the onboarding course where many requested that they receive regular ‘refresher’ courses direct to their mobiles.
The eduMe low friction self-registration flow is ideal for companies like Uber.
Uber measured eduMe's impact by comparing users before and after using eduMe, and by comparing eduMe to in-person training.
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Increased productivity: the eduMe group increased productivity by 8% as measured by supply hours
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Improved quality:
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the eduMe group achieved higher ratings, as measured after the first 50 rated trips, and across their average lifetime, compared to the in-person group.
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The eduMe group improved retraining attendance by 25% and decreased reactivation time by 30% compared to in-person sessions.
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They also improved their ratings by 7% after using eduMe
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Happier drivers: Driver-partner satisfaction increased by 8% after using the eduMe platform compared to a decrease when attending in-person sessions.
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Cost savings: By providing information through a mobile platform, eduMe is able to significantly reduce the pressure on Uber’s support centre, resulting in cost as well as time savings.
As a result of this proven business impact, the eduMe platform has subsequently been selected as the main training platform for Uber across the EMEA region, covering 42 countries.
